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Business of the Arts Degrees
BA in Art, Music, or Theatre
Elevate Your Passion for the Arts into a Career with Neumann University's Business of the Arts Degrees
Are you ready to turn your passion for the arts into a thriving career? At Neumann University, our Business of the Arts program offers you the perfect blend of creativity and business aptitude to lead in today’s dynamic arts landscape.
Inspired by insights from arts administrator Michael Kaiser’s book The Cycle, we understand the importance of building lasting connections between arts organizations and their audiences—much like the success formula for sports teams. This principle guides our curriculum, preparing you to create strong, lasting bonds between your future organization and its supporters, whether you choose to work in for-profit or non-profit sectors.
Three Degree Options
Our program offers three specialized degrees so you can tailor your studies to your passion:
- BA in Innovation in Art Management
- BA in Innovation in Music Management
- BA in Innovation in Theatre Management
Each track equips you with essential business and management skills, while addressing the unique challenges of running arts organizations. You’ll gain hands-on experience with real-world internships that will prepare you for the workforce before you even graduate.
Learn from the Best
With personalized instruction from industry-experienced faculty in small classroom settings, you’ll be encouraged to think critically, engage in meaningful discussions, and challenge conventional ideas. At Neumann, your creativity is nurtured, and your business skills are sharpened.
Program Overview
Features
Outcomes
Required Courses
Tuition
Admissions Requirements
Why Choose the Business of the Arts Program?
- Graduate prepared to turn your creative vision into a sustainable and impactful career.
- Gain hands-on experience through internships and service-learning projects designed to help you thrive in the arts industry.
- Work closely with industry professionals and build a diverse network to support your career in the arts.
- Earn a 122-credit degree that blends your passion for the arts with essential business skills.
- Develop leadership and management skills that prepare you to drive innovation in art, music, or theatre organizations.
Upon completion, students will be prepared to:
- Embrace Ethical Leadership: Apply Neumann University’s Franciscan Values (RISES) and moral reasoning to navigate the intersection of arts and business.
- Build Business Expertise: Develop and implement business strategies to create and sustain thriving arts organizations.
- Master Communication: Hone your oral and written communication skills to effectively promote and manage arts initiatives.
- Collaborate Across Cultures: Work in diverse environments and gain a global perspective through classroom activities, service-learning experiences, and internships.
- Think Critically: Apply critical thinking skills to solve problems and analyze situations using key principles from the business of the arts.
- Understand Aesthetic Foundations: Gain a deep understanding of the fundamental aesthetic principles that drive the visual arts and their application in business.
Business of the Arts – Required Courses
- View the required courses for Innovation in Art Management, B.A.
- View the required courses for Innovation in Music Management, B.A.
- View the required courses for Innovation in Theatre Management, B.A.
Business of the Arts – tuition information
Tuition is based on the number of credits students are enrolled in. For more information, visit the Office of Financial Aid.
Business of the Arts – Admissions Requirements
For more information on the admissions requirements for this program, visit our admissions page.
Frequently Asked Questions
Business of the Arts Degrees
Career Opportunities
About the Program
What are the career opportunities for students who graduate with a BA in Innovation in Music Management?
Students who graduate with a degree in Innovation in Music Management can work in a variety of...
What are the career opportunities for students who graduate with a BA in Innovation in Music Management?
Students who graduate with a degree in Innovation in Music Management can work in a variety of creative settings including:
- Events & festival management
- Music marketing & PR
- Music Licensing and Publishing
- Music Technology and Startups
- Teaching and Education
What are the career opportunities for students who graduate with a BA in Innovation in Theatre Management?
Students who graduate with a degree in Innovation in Theatre Management can work in a...
What are the career opportunities for students who graduate with a BA in Innovation in Theatre Management?
Students who graduate with a degree in Innovation in Theatre Management can work in a variety of creative settings including:
- Managing events, coordinating productions, and handling marketing and promotions for theater performances or other cultural events
- Theater Production Management
- Corporate Training and Development
What are the career opportunities for students who graduate with a BA in Innovation in Art Management?
Students who graduate with a degree in Innovation in Art Management can work in a variety of...
What are the career opportunities for students who graduate with a BA in Innovation in Art Management?
Students who graduate with a degree in Innovation in Art Management can work in a variety of creative settings including:
- Art Gallery Manager
- Creative Project Manager
- Content Creator
- Fashion Marketing and Retail – Visual Merchandising
- Cultural Program Coordinator
What makes the Innovation in Music Management degree unique at Neumann University?
The Innovation in Music Management program blends business acumen with creative expertise, offering students insight...
What makes the Innovation in Music Management degree unique at Neumann University?
The Innovation in Music Management program blends business acumen with creative expertise, offering students insight into the rapidly evolving music industry. Students learn about key topics such as music licensing, marketing, and festival management. What sets this program apart is the practical experience gained through internships, allowing students to apply classroom knowledge in real-world music settings like festivals and production companies.
How does the Innovation in Theatre Management program prepare students for the behind-the-scenes aspects of theatre production?
The Innovation in Theatre Management degree at Neumann University...
How does the Innovation in Theatre Management program prepare students for the behind-the-scenes aspects of theatre production?
The Innovation in Theatre Management degree at Neumann University provides a comprehensive understanding of managing both front and back-stage operations. Through coursework focused on event coordination, production logistics, and promotion strategies, students are prepared to take on leadership roles in theatre companies, cultural organizations, or corporate training events. The program emphasizes hands-on learning through internships with local theatres and cultural institutions.
What kind of real-world experience can students expect from the Innovation in Art Management degree?
Students in the Innovation in Art Management program can benefit from immersive internships with...
What kind of real-world experience can students expect from the Innovation in Art Management degree?
Students in the Innovation in Art Management program can benefit from immersive internships with galleries, museums, and creative agencies. The curriculum covers both business fundamentals and the unique challenges of managing visual arts organizations. Whether focusing on gallery management, content creation, or fashion marketing, students are equipped with the skills and experience to navigate the complexities of the art world.
