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Summary of The Program
BA in Civic and Strategic Communication at Neumann University
In today's Information Age, communication is the key to creating meaning and driving impact. At Neumann University, the Bachelor of the Arts in Civic and Strategic Communication program equips students with the knowledge and skills necessary to excel in various communication roles. Whether you're interested in public relations, journalism, political communications, or corporate communications, this program will prepare you to thrive in a world where communication shapes our democracy, businesses, and communities.
Our curriculum combines a strong foundation in general communication principles with focused coursework in civic and strategic communication across various media platforms. Students gain hands-on experience in Neumann Media’s cutting-edge facilities, preparing them to communicate purposefully and persuasively in a wide range of professional settings. With opportunities to tailor your degree through minors and internships, Neumann's Civic and Strategic Communication program offers the real-world preparation employers seek.
Program Overview
Features
Outcomes
Required Courses
Tuition
Admissions Requirements
Why Choose the BA in Civic and Strategic Communication program?
- Access to state-of-the-art facilities through Neumann Media for hands-on learning.
- Personalized academic paths with options to enhance your degree through complementary minors.
- Internship opportunities with top media companies, gaining real-world experience in your field.
- A diverse range of courses covering strategic communication, media, and civic engagement.
- Career preparation in fields such as public relations, journalism, corporate communications, government, and media production.
Upon completion, students will be prepared to:
- Develop a comprehensive understanding of communication industries and their functions.
- Create and deliver effective visual and audio content for diverse media platforms.
- Craft messages tailored to specific audiences and project goals, ensuring clarity and impact.
- Integrate Neumann’s Franciscan values of Reverence, Integrity, Service, Excellence, and Stewardship into communication strategies.
BA in Civic and Strategic Communication – Required Courses
Major Core Requirements: 33 Credits
- CDM 110 The Creation of Meaning - 3 Credits
- CDM 115 Digital Filmmaking - 3 Credits
- CDM 206 Effective Public Speaking - 3 Credits
- CDM 262 Media Writing - 3 Credits
- CDM 272 Visual Communication - 3 Credits
- CDM 317 The Creation of Knowledge - 3 Credits
- CDM 371 Media Dilemmas - 3 Credits
- CDM 431 Communication in a Global Age - 3 Credits
- CDM 460 Communication Capstone - 3 Credits
- BUS 394 Internship - 3 Credits
- BUS 494 Internship - 3 Credits
Civic and Strategic Communication Major Requirements: 30 Credits
- BUS 250 Business Communications - 3 Credits
- CDM 204 Race, Diversity and Media - 3 Credits
- CDM 216 Mass Media & Society - 3 Credits
- CDM 263 Sports Reporting - 3 Credits
- CDM 265 Broadcast News - 3 Credits
- CDM 314 Reporting for Digital Media - 3 Credits
- CDM 345 Public Relations and Strategic Communication - 3 Credits
- CDM 352 Beyond Breaking News - 3 Credits
- CDM 455 Crisis Communication - 3 Credits
- MKT 100 Principles of Marketing - 3 Credits
Minor or General Electives: 18 Credits
Total for Civic and Strategic Communication Degree: 122 Credits
BA in Civic and Strategic Communication – Tuition
Tuition is based on the number of credits students are enrolled in. For more information, visit the Office of Financial Aid.
BA in Civic and Strategic Communication – Admissions Requirements
For more information on the admissions requirements for this program, visit our admissions page.
Frequently Asked Questions
BA in Civic and Strategic Communication FAQs
About the Industry
About the Program
What types of careers can I pursue with a degree in Civic and Strategic Communication?
With a degree in Civic and Strategic Communication, you can pursue a variety of careers in fields such as public...
What types of careers can I pursue with a degree in Civic and Strategic Communication?
With a degree in Civic and Strategic Communication, you can pursue a variety of careers in fields such as public relations, journalism, political communications, corporate communications, advertising, marketing, media production, and government. These roles often involve shaping public opinion, managing communication strategies, creating media content, and working to advance corporate or civic initiatives.
How is the demand for communication professionals expected to grow?
The demand for communication professionals is growing as businesses and organizations recognize the importance of effective...
How is the demand for communication professionals expected to grow?
The demand for communication professionals is growing as businesses and organizations recognize the importance of effective communication strategies in a digital and media-driven world. According to the U.S. Bureau of Labor Statistics, employment in media and communication occupations is projected to grow steadily, with a strong need for individuals skilled in digital content creation, public relations, and strategic communications.
What skills are most valuable in the field of civic and strategic communication?
Employers highly value skills such as effective written and verbal communication, content creation for different media...
What skills are most valuable in the field of civic and strategic communication?
Employers highly value skills such as effective written and verbal communication, content creation for different media platforms, strategic thinking, audience analysis, and digital literacy. Additionally, being able to manage public relations campaigns, create compelling visual and audio content, and adapt messaging for various contexts are essential in this field.
What hands-on experiences are offered in Neumann University's Civic and Strategic Communication program?
Neumann University offers students access to state-of-the-art facilities through Neumann...
What hands-on experiences are offered in Neumann University's Civic and Strategic Communication program?
Neumann University offers students access to state-of-the-art facilities through Neumann Media, where they can gain practical experience creating content for video, radio, and digital platforms. Additionally, students are required to complete two internships, providing them with real-world experience and professional networking opportunities with top organizations in the industry.
How can I customize my degree in Civic and Strategic Communication at Neumann University?
The program allows students to personalize their academic path by choosing from a variety of minors to...
How can I customize my degree in Civic and Strategic Communication at Neumann University?
The program allows students to personalize their academic path by choosing from a variety of minors to complement their major. This helps students gain additional skills and knowledge that can make them more competitive in the job market. Common minors include digital media, graphic design, political science, and business.
What are the career prospects for graduates of the Civic and Strategic Communication program at Neumann?
Graduates of the program are well-prepared for careers in journalism, public relations,...
What are the career prospects for graduates of the Civic and Strategic Communication program at Neumann?
Graduates of the program are well-prepared for careers in journalism, public relations, marketing, advertising, corporate communications, event coordination, government communication, and media production. The strong emphasis on real-world experience and internships often leads to job offers from companies where students intern, providing a direct pathway into the workforce.
