Making my way through the Sport and Entertainment Management track, I gained
skills and knowledge that are transferable into any job, not just one in athletics.
I feel more confident in my abilities as a coach, as well! - Scott Hammell '12
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about our Advisory Council Members and our Faculty
The curriculum for the Sport and Entertainment Management Program has been developed in accordance with standards published by the North American Society for Sport Management (NASSM) and the Commission on Sport Management Accreditation (COSMA). It may be necessary, however, for a student to take additional courses to meet prerequisites, based upon his/her educational and employment history. The program consists of 36 credits, including a cooperative education field placement experience. This field placement may be increased by three credits in place of one elective course, depending upon the student’s background, experience, or present employment status. The program’s elective options provide opportunities for students to pursue additional courses in their specific field of interest, and reflect trends in the sport and entertainment industry. In the last semester, students develop and refine a master’s project in a supportive capstone seminar setting.
The courses in the Sport and Entertainment Management Graduate Program are offered in a hybrid format. Each class, therefore, meets once a week in a scheduled classroom environment, with the remaining contact hours to be completed in an online environment.
Business Core: 6 Credits
SEM 510 Organizational Management - 3 Credits
BUS 650 Financial Management - 3 Credits
Major Courses: 24 Courses
SEM 540 Legal Aspects of Sport and Entertainment - 3 Credits
SEM 545 Facilities and Events - 3 Credits
SEM 570 Sport and Entertainment Promotion and Marketing - 3 Credits
SEM 610 Ethical Issues in Sport and Entertainment - 3 Credits
SEM 620 Public/Media Relations - 3 Credits
SEM 660 Research Design and Methods - 3 Credits
SEM 670 Sport & Entertainment Management Cooperative Education - 3 Credits
SEM 690 Capstone Seminar and Master’s Project - 3 Credits
Electives: 6 Credits
(Select two of the following)
SEM 515 Contemporary Issues in School and College Athletics - 3 Credits
SEM 525 Club and Resort Management - 3 Credits
SEM 675 Sport & Entertainment Management Cooperative Education - 3 Credits