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Social Media Strategist Certification Course

Next Course Begins October 5, 2015
To register online, please click HERE.
For more information,
please contact the Division of
Continuing Adult and Professional
Studies by calling 610-558-5629 or via
email at krupiakm@neumann.edu.
Social Media

Neumann University has partnered with the National Institute for Social Media to offer a social media preparation course that will put you in the forefront of social media in business today.  This course will provide you with the knowledge and skills you need to become proficient in strategic social media methodologies. 

Participants who complete this course will be able to:


  • Use NISM techniques to create an effective social media strategy

  • Understand the legal and ethical landscape as it pertains to social media

  • Create a comprehensive social media marketing plan

  • Delegate and manage resources for a social media campaign

  • Build an online community around an organization’s brand, product or service

  • Report results and demonstrate value of social media to organizational leaders


This course will outline the strategic questions that every business must consider in order to find the right mix of tools and engagement. Each organization is different, and the social media strategy for any business should reflect its goals in order to succeed.

Course Content:

  • Module #1 – Social Media Overview (4 hours)

  • Module #2 – Strategic Planning in Social Media (6 hours)

  • Module #3 – Social Media Legal Compliance and Governance (3 hours)

  • Module #4 – Social Media Marketing (6 hours)

  • Module #5 – Social Media Project and Campaign Management (3 hours)

  • Module #6 – Community Management (4 hours)

  • Module #7 – Social Media Research and Analytics (4 hours)


Certification Exam – upon completion of all modules, students are eligible to participate in an NIMS Social Media Strategist certification examination for an additional cost. Candidates must earn a passing score to become an NISM-certified Social Media Strategist.


Cost – the cost for this course is $799. The course is self-paced. Students have access to course site and materials for six weeks.

Note: It is recommended that participants have at least an associate’s degree or 2 years of business-related social media experience.

Neumann University One Neumann Drive Aston, PA 19014-1298 Phone: 610-459-0905 or 800.9.NEUMANN

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