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A Uniquely Personal Promise

 

Neumann promises students a uniquely personal experience. This quality is one of five attributes which, together, comprise the Neumann University brand promise. The attributes are:

Uniquely Personal
Inspiring
Catholic and Franciscan
Academically Excellent
Career-Oriented

These characteristics will dominate the messages in all university marketing materials for the foreseeable future with the uniquely personal promise playing the lead role for at least 2009-10 and 2010-11. The uniquely personal art features five Neumann students and appears on 24 area billboards, 46 SEPTA platforms, 41 bus tails and 14 web sites, including www.philly.com.  The students are Brandeon Clare, Ronald Colbert, Liron Marnin, Jharna Mehta and Bryan Rudd.

The five qualities listed above resonated with alumni and prospective students, both surveyed in the spring of 2009. With market research results in hand, a group of seven administrators, a trustee and a faculty member set about creating the Neumann University brand promise in May of last year. In full, the brand promise reads: Neumann University provides a uniquely personal, inspiring, and academically excellent experience in the Catholic Franciscan tradition for career-oriented students.

3/09/2010

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